The Designer’s Coach

There are two types of Interior Design firms: Those that truly specialize in a particular area (i.e. Kitchen and Bath designers) and firms that use a niche as a market strategy. Let’s focus on the latter, because if you are trying to create a message that appeals to anyone that may be interested in any […]

Who finds who is very important!

The Pendulum Theory is based on Newton’s First Law of Motion, which states that a body at rest tends to stay at rest, and a body in motion tends to stay in motion with the same speed, and in the same direction, unless acted upon by an unbalanced force.

As an Interior Designer you have a clear function as a Leader and as a Project Manager. A Project Manager focuses on one job at a time. As your business continues on and on, a project has a beginning and an end. The business of Interior Design is made up of these projects. Each project

I have this habit of scribbling down on my pad whenever I have an idea or a list of things to do. While I have found this to be effective, I have recently discovered that there is a better way. It is called Mind Mapping. Mind Mapping is a useful technique that improves the way

Did you know that there are two types of referrals? Those that come on their own from doing a good job for your clients, and those that you need to generate with a referral marketing program. When you look to use referrals as your main source of leads, you must send your message to the