“Hi, my name is Neil Gordon and I help businesses create their company story.” That is my 10 second hook. It is what I say when I introduce myself at a networking event, a seminar, or a trade show. I hope to hear back: “Oh, that’s interesting- TELL ME MORE”
What’s your 10 Second Hook? Read More »
There are two types of Interior Design firms: Those that truly specialize in a particular area (i.e. Kitchen and Bath designers) and firms that use a niche as a market strategy. Let’s focus on the latter, because if you are trying to create a message that appeals to anyone that may be interested in any
Using a Niche as a Market Strategy Read More »
The Pendulum Theory is based on Newton’s First Law of Motion, which states that a body at rest tends to stay at rest, and a body in motion tends to stay in motion with the same speed, and in the same direction, unless acted upon by an unbalanced force.
The Pendulum Theory Read More »
Who finds who is very important!
Prospecting vs. Positioning Read More »
As an Interior Designer you have a clear function as a Leader and as a Project Manager. A Project Manager focuses on one job at a time. As your business continues on and on, a project has a beginning and an end. The business of Interior Design is made up of these projects. Each project
Project Management for an Interior Designer Read More »
I have this habit of scribbling down on my pad whenever I have an idea or a list of things to do. While I have found this to be effective, I have recently discovered that there is a better way. It is called Mind Mapping. Mind Mapping is a useful technique that improves the way
Mind Mapping your Future Read More »
Did you know that there are two types of referrals? Those that come on their own from doing a good job for your clients, and those that you need to generate with a referral marketing program. When you look to use referrals as your main source of leads, you must send your message to the
Home Staging for Designers Read More »
The front curtain – known also as the grand drape, act curtain or house curtain – hangs just upstage of the proscenium arch and is used to close the acting area from the audience’s view when the acting area is not supposed to be seen. The Grand Drape is typically part of the formal opening
Imagine that the hot afternoon sun is baking the western side of your home in the late afternoon and you have a very large window area. While rooms on the eastern side of the house may be comfortable, the rooms on the western side can get so hot that the air conditioner may simply not
Solar Shades for the Home Read More »
When Dorothy reaches Oz for the first time, I remember seeing the residents of the Emerald City wearing green sunglasses. This, I assume was to enhance the “emerald” effect of the great green city.
The Green Windows of OZ Read More »
