How to Make More Money Doing What You Love
Let’s face it, you chose Decorating for a reason.
You saw that it would get you something you wanted:
- Control over your time
- A more enjoyable, fulfilling and fun working environment
- More money using your in-born talents
- An opportunity to share your vision
And when you made this career decision you realized that you would actually be doing the work: serving your clients and decorating their homes.
But if you don’t have clients, or don’t have enough of them, you’re not getting what you want – you’re not changing the world fast enough, doing enough of what you love, earning enough to feel secure, having more control over your life –
And why is this happening?
Because you’re spending too much time and money on marketing.
The purpose of The Marketing Makeover system is to help you get what you want in life by making your business more successful, and to accomplish that goal with as little struggle as possible.
When you enroll in The Marketing Makeover system, you’ll not only gain the advantage of using this proven Sales and Marketing system, you’ll also get:
* Clarity about your business and marketing objectives
* Practical support to solve problems and eliminate obstacles
* Marketing expertise to help you make an effective action plan
* Skill-building in marketing and management
* Perspective on your challenges and feedback on your ideas
* Accountability to keep you focused on your goals and on track with your plans
Are you ready to improve your business?
Marketing a custom business is much different than other types of marketing and other types of businesses. It’s not performed in terms of black and white. There’s a grey area that you must recognize and master if you’re to get to the next level.
Here’s why:
Custom decorating is never seen until it is delivered. In the custom business we first sell an intangible-your service. It’s not until the actual installation is performed that the service transforms into a tangible product.
Those who understand this phenomenon are way ahead of the game in terms of both marketing and customer service, and it’s extremely helpful in knowing how to create awareness to our target market.
In The Marketing Makeover system we’ll explore this in depth and provide you with step by step instruction on how to gain the grey area expertise required to masterfully market your precious intangible service, resulting in immediate increased business and sustained long term growth.
Here’s what you can expect:
You will be able to choose which cycle to work on:
Cycle One:
Creating Awareness – How to have enough people to contact
This cycle will help you if: • You don’t have enough people to contact
- You are not getting enough referrals
- You need help with your Networking Skills
Cycle Two:
Being Persistent – How to confidently contact the people you already know
This cycle will help you if:
- You have a stack of business cards from people you met, but never called
- You don’t follow up on existing leads
- You have prospects who said no to you on the first contact.
Cycle Three:
Getting Appointments – How to get from follow-up to presentation
This cycle will help you if:
- You can’t get an initial meeting with a prospect
- People refuse to take your call, or brush you off quickly when you do get through to them
- Your prospects are already working with another designer or decorator.
- Prospects think what you have to offer is too expensive.
Cycle Four:
Closing Sales – How to get from presentation to sale
This cycle will help you if:
- You are getting to the presentation stage, but don’t seem to close enough sales.
- You go through the motions of making the presentation, but the prospect has no serious interest.
- You encounter endless objections that prevents the sale from going through
- You end a presentation and you don’t know where the client stands.
Coaching is the perfect way to focus on your individual needs with an accomplished expert in growing decorating businesses . I have helped hundreds of decorators reach their goals, and I certainly can help you.
The Marketing Makeover system works with a Tracking Worksheet .
You get to choose your Daily Actions. Choose what you like to do. That’s the beauty of this system. You do what you feel comfortable doing. You are not forced to speak in public if you are not comfortable with it.
You will work with a Tracking Worksheet to monitor your progress of meeting your goals.
We will work via weekly phone conference, and e-mail for four 4 week cycles. Each week you will send in your filled out Tracking Worksheet and we will discuss your progress. This is a sure-fire way to achieve your goals and propel your design career to another level faster and easier than you ever dreamed.
The cost of the complete 16 week program is $1195. We will work together each week to track your progress. This program has proven to be very effective to many business people just like you.
To get started click here!
Testimonials
I just wanted to say thank you for all of your help and advice. It really has inspired me to move ahead with expanding the business much sooner than I had ever planned. I really enjoy my new role as an owner/manager. It’s nice stepping back from the retail end of things to really take a look at the business itself. I definitely have renewed excitement in my work.
Lisa Cibula, Breckenridge Blinds & Draperies, Inc.
This was more than I expected. Great value! I will attend more of Neil’s programs.
Jeff Brooks, Jeff Brooks Interior Design
Neil is an excellent coach and has great ideas for building business. I especially like the creation of “systems” to support the growth of my company. Excellent seminar, glad I attended.
Denise Inskip-Deale, Tiga Interiors
Watch live testimonials on You Tube by Clicking Here>
Finally, a practical course to increase my business!
Mark Polo, Polo M.A. Inc.
Neil, you are one of the most talented and down-to-earth coach/consultants I have ever met (and I’ve been subjected to a lot of them during a past life in my career). How you find the time and muster the energy to do everything you do, I cannot fathom. Everyone who attended your sessions at the conference will benefit from not only your counsel, but the many new ideas you’ve pioneered and the tools you’ve developed. Thanks again for the inspiration. Exciting Windows! is all about sharing in success, and you’re making a phenomenal contribution to our team.
Denise Modrick AAA Blinds and Window Fashions
Your presentations were so inspirational; I can’t wait to start to put some of these things into action!
Macarena R. Janninck, WCAA, WFCPSumptuous Living
In my position as president of Exciting Windows!, I have contact with hundreds of window covering business owners and I have found that Neil Gordon is one of the most professional executives within this industry. Neil is a visionary. He is able to see beyond the daily problems faced by every business owner and has the conceptual ability to see trends and changes within the industry and with the consumer way beyond what most people are able to predict. Neil Gordon is a leader of people with the ability to be able to attract, recruit, and manage the best in the industry. He is a mentor, coach, and trainer, offering individuals who work with him the ability to achieve their highest performance levels. His experience and knowledge of the window covering industry is outstanding. He understands how to motivate consumers to buy, how to make long lasting relationships with his customers and most importantly, how to make money. Neil is an instructor and teacher. With his dynamic and personal presentation skills, he is able to motivate audiences asking for more. His material is always relevant and professionals attending his seminars walk away with a far better perspective of how to be the best in this industry. As a friend and business colleague, I must say that Neil Gordon is truly one the best executives in this industry.
Steve Wishnow, President of Exciting Windows!
I have known Neil for many years, and I have always found him to be extremely knowledgeable about the decorating business. He has innovative ideas that many designers and business owners will find helpful in developing their organization. I highly recommend his seminars and coaching courses.
Bruce Heyman, President and owner of Fabricland Interiors and Metropolitan Window Fashions
From the moment I walked into Decorating with Fabric and met Neil, I knew Neil was passionate about window coverings and his business. His expertise is not only selecting the appropriate window covering, but designing the entire window treatment and extending his design across additional fabric accented decor. His attention to detail that shows not only in the magnificent trims he uses to complement each window treatment design, but also in his flawless execution of each job straight through to installation. And the confidence and assurance he presents to each and every customer, that he is designing the most beautiful and most appropriate window treatment for their needs. Not only does Neil stand out in designing window treatments, but also in how he approaches his business. He is continuously developing new motivating approaches to promote and differentiate himself and his business that have obviously led to his tremendous success.
Kim Kiner, Vice President Product DesignHunter Douglas Window Fashions
Neil Gordon’s step-by-step approach to success is both novel and practical. He has some very creative ideas about decorating and presents them in a highly entertaining and lucid manner, which is no small feat. He knows what he talks about inside out and lets the audience in on his knowledge in the most approachable way possible.
Fred Rivera, Stand Out Speaking
Dear Neil,
We just wanted to thank you for all your assistance in helping us create a more successful business. You’re extensive knowledge of the window fashion industry, creative ideas, and how to grow a business have made you an incredible asset to our business. As we look to the future we are excited that you will be part of our team.
Best Regards,
Tom and Barbara Miller, MINI BLIND KING
Neil Gordon is one of those unique individuals who is very well grounded, but at the same time, enormously creative. He has that rare gift to look at business from a variety of perspectives that helps the people he coaches to prosper and succeed. His passion for the design industry is evident in his contribution of state-of-the art education. Neil is a natural and passionate leader, and I am honored to know him.
Margarett DeGange, MEd, National Director of Training for the Window Coverings University and Founder of the DeGange School of Interior Decoration
During the fall quarter at Berkeley College, Neil Gordon, proprietor of Decorating with Fabric, was a guest lecturer in the Interior Design Business Practices & Procedures course. The course is a critical component of the college’s interior design curriculum, dedicated to providing comprehensive instruction regarding the business aspects of interior design.
Neil’s presentation, entitled “The Business of Decorating with Fabric,” provided students with invaluable “hands-on” marketing advice specifically targeted to the interior design industry. His imaginative, multi-media presentation covered such important topics as the necessity of setting personal and business goals, successful procedural/operational systems, building and maintaining client relationships, word-of-mouth marketing and profitable financial management. Colorful visuals of unique window treatments made a dramatic conclusion to the presentation.
All twenty-six students registered for the course unanimously evaluated the presentation as highly informative, providing invaluable guidance for successful performance in the interior design industry.
Kevin G. Byrne, ASID, Chair Interior Design Department
We will work via weekly phone conference, and e-mail for four 4 week cycles. Each week you will send in your filled out Tracking Worksheet and we will discuss your progress. This is a sure-fire way to achieve your goals and propel your design career to another level faster and easier than you ever dreamed.
The cost of the complete 16 week program is $1195. We will work together each week to track your progress. This program has proven to be very effective to many business people just like you.
To get started click here!
To your success,
Neil Gordon